People can say what they will about the newspapers dying and the magazines collapsing, but this is truly horrifying news: Mad Magazine is going quarterly.
Has the economy reached a point where cynical 12-year-olds no longer have enough disposable income to shell out a couple of bucks a month? Where will the Simpsons and Saturday Night Live find writers a generation from now, if the pool of Mad-trained minds evaporates?
I have a feeling it’s the Curse of Circuit City coming back to bite them. Last August, the now-liquidating retailer pulled Mad from its magazine racks in response to a parody of its sales flyers called, “Sucker City.”
Sometimes it just doesn’t pay to be prescient.