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Showing posts with label Conde Nast. Show all posts
Showing posts with label Conde Nast. Show all posts

Sunday, January 25, 2009

Conde Nast reshuffle offers insight into digital presence

A piece on All Things Digital today may give some clue as to why Conde Nast hasn't pursued full, Zinio-style ezine editions for its magazines:  Most of Conde's magazines aren't scalable enough to attract the digital advertisers they'd need to support ezine editions.

Interesting point -- and one that reinforces some of the things Howard Robson has discussed on his blog and in his comments responding to my blog on electronic magazines here.

Some good news from Conde in this stuff, too -- no layoffs on the digital side.