People can say what they will about the newspapers dying and the magazines collapsing, but this is truly horrifying news: Mad Magazine is going quarterly.
Has the economy reached a point where cynical 12-year-olds no longer have enough disposable income to shell out a couple of bucks a month? Where will the Simpsons and Saturday Night Live find writers a generation from now, if the pool of Mad-trained minds evaporates?
I have a feeling it’s the Curse of Circuit City coming back to bite them. Last August, the now-liquidating retailer pulled Mad from its magazine racks in response to a parody of its sales flyers called, “Sucker City.”
Sometimes it just doesn’t pay to be prescient.
2 comments:
I just sent this information along to the media is dying - an interesting (but often very sad) view into what's happening in the media world.
It is sad. I imagine Mad has been fighting off competition from things like Comedy Central and the Onion, as well as the general decline of media and the economy.
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